A functional
marketplace for fragmented trade
in Africa
Informal trade is massive, but trusted discovery is still broken. Buy and Sell is a mobile-first classifieds marketplace where buyers browse free and sellers pay to list, boost, and subscribe for recurring visibility.
Trade is active. The marketplace layer is missing.
Informal trade is massive
Across African markets, buyers and sellers are already transacting every day in property, vehicles, electronics, services, and jobs.
Trust and discovery are broken
Too much commercial discovery still happens through social posts, word of mouth, brokers, and fragmented listing channels.
Mobile-first users lack structure
There is strong mobile usage, but limited access to structured, trusted, and seller-friendly marketplaces designed for how people actually browse.
A mobile-first marketplace built for accessibility and repeat trade
Simple marketplace experience
Buyers discover listings quickly, compare options, and reach sellers without friction.
Free for buyers, paid for sellers
The platform lowers friction on the demand side while monetising commercial supply through listings, boosts, and subscriptions.
Built for mobile and low-data use
The product is designed for the way people actually access the internet across African markets: mobile-first, practical, and lightweight.
TAM, SAM, and SOM point to a large and expandable opportunity
Mobile internet users in Africa
The continental digital audience is already substantial.
People in the East African Community
This is the closest regional expansion corridor.
Internet users in Uganda
The initial market is already large enough to build in.
Africa internet economy by 2025
Digital commerce and marketplace behaviour continue to deepen.
Smartphone adoption in Sub-Saharan Africa in 2024
Smartphones in Uganda by Q3 2025
Average annual growth in online shoppers across Africa
Target rollout
Start in Uganda. Expand through East Africa. Build toward a broader African marketplace footprint where the same discovery and trust gaps already exist.
Simple monetisation with recurring seller revenue
Seller listing fees
Sellers pay to publish and maintain commercial inventory.
Boosted placements
Premium visibility improves seller reach and lead flow.
Subscription tiers
Power sellers pay recurring fees for ongoing marketplace access.
Free buyer access
Demand stays open and low-friction, supporting faster liquidity.
Current traction is early and operational
Buy and Sell is already in market
The platform is live through buynsell.ug and is being shaped around practical marketplace use in Uganda.
Seller monetisation is core from the start
The business is being built around repeat seller use, listing value, and recurring revenue rather than one-off activity.
Detailed operating metrics can be added
When confirmed, this section should carry listings, users, GMV, and growth rates. For now, the pitch is based on the market need and business model.
A focused path from product fit to regional scale
Strengthen Uganda liquidity
Improve trust, category depth, and repeat listing activity.
Launch stronger seller tools
Roll out clearer tiers, boosts, and power-seller features.
Deepen revenue consistency
Increase subscription adoption and seller retention.
Expand into new African markets
Replicate the model where marketplace pain is similar.
Why this team can build it
Buy and Sell Group is being built from a practical understanding of how trade already happens in Uganda and across the region. The team is focused on real market behaviour, not imported assumptions.
The advantage here is local market context, mobile-first product thinking, and a clear belief that African marketplace businesses need to solve trust, discovery, and seller usefulness before they can scale.
We are looking for capital to accelerate product, revenue, and expansion
Buy and Sell Group is raising capital to strengthen the product, improve marketplace trust, grow the seller base, and prepare the business for regional expansion.
The intended outcome is a stronger recurring-revenue marketplace in Uganda and a clearer path into additional African markets.
Use of funds
- Product and platform improvements
- Trust, moderation, and listing quality
- Seller acquisition and retention
- Expansion readiness for new African markets